SONY - 35mm

Company Profile & Services:
Sony Corporation manufactures audio, video, communications and information technology products for the global consumer and professional markets. Broadcast & Content Creation Solutions Asia Pacific Division is a part of the Professional Solutions Asia Pacific Company (Hong Kong) (PSAP), a division of Sony Corporation of Hong Kong Limited.

PSAP is the Asia Pacific headquarters for the Consumer, Professional & Devices Group of Sony Corporation. It markets Sony's leading broadcast systems, professional video and audio products, as well as IP surveillance and communication systems in the Asia Pacific region other than Japan, China and Korea. It also provides customized business solutions, comprehensive technical support and after-sales service to assist Sony's customers stay at the forefront of their businesses.

Products & Services:
Already a key player in the 35mm digital cinematography business with the highly acclaimed CineAlta™ F35 and SRW-9000PL for high-end digital cinema production, Sony strengthened its lineup in this category with the launch of PMW-F3. Designed for a range of digital production applications - from commercial, documentary, television and feature film production to markets such as education, corporate and government and more- it provides professional and technical quality and affordability. In addition, with the new NXCAM HD camcorder currently under development (as of Nov 2010), Sony looks to further strengthen its position in these segments by providing an affordable yet highly professional solution.