SONY - Production Switchers & Routers

Company Profile & Services:
Sony Corporation manufactures audio, video, communications and information technology products for the global consumer and professional markets. Broadcast & Content Creation Solutions Asia Pacific Division is a part of the Professional Solutions Asia Pacific Company (Hong Kong) (PSAP), a division of Sony Corporation of Hong Kong Limited.

PSAP is the Asia Pacific headquarters for the Consumer, Professional & Devices Group of Sony Corporation. It markets Sony’s leading broadcast systems, professional video and audio products, as well as IP surveillance and communication systems in the Asia Pacific region other than Japan, China and Korea. It also provides customized business solutions, comprehensive technical support and after-sales service to assist Sony’s customers stay at the forefront of their businesses.

Sony production Switchers and Routers:
Increasing complexities of today's broadcasting calls for quicker and more reliable operability plus a higher level of system flexibility that satisfies virtually all specific production needs. Demands for sophisticated content, together with high-definition and DTV agendas, present constant challenges to live production operations. Responding to this transition, Sony provides unique solutions to both live and post-production environments with its range of Digital Switchers. Sony's design philosophy behind these systems is to build on architectures based on feedback from prominent technical directors and engineers. The result is customisable control panels with highly intelligible indicators and buttons, advanced networking with system peripherals, integrated control and maintenance, powerful M/E functions and effects, complete system scalability, and special considerations for use in mixed PC and AV environments.